Streamit Mobile App
The challenge.
Users are having a hard time choosing the right movie to watch, and they're spending on average, 17 minutes before finding the best film.
Quantitative Research Findings.
When it comes to picking a movie on a casual Thursday evening, 77% of people have a hard time choosing the right film to watch, and people spend, on average, 17 minutes before finding the right movie to watch. We hoped to reduce the friction of finding the best movie while decreasing the massive number of films listed in streaming applications where people keep scrolling and scrolling… to see the best movie to watch.
82% of people want a more personalized experience
71% of people want to see what their friends are watching, and 59% are trusting their friend’s recommendation.
1 out of 3 wanted to see the IMDB ratings next to the movie while the rest didn’t.
The outcome
Watch movies with your friends and share your thoughts to reduce discovery.
Creating the empathy map and our persona based one 8 user interviews.
Storyboard for the main idea.
Desired flow.
Sketching the main idea’s flow.
Choose your movie genres before creating an account.
Create your account to save your preferences.
Browse your movies.
Watch a movie with your friend and share your thoughts.