Iām a senior Product Designer with several years of experience helping startups reach high profitability levels through professional and innovative UX strategies.
I understand how to instill and blend a user-centred approach without losing track of the overall business objectives.
Iām experienced in problem-solving using the User-Centered Design (UCD) and Design Thinking processes. I always strive to keep the user needs at the centre of everything, whatever the cost is.
Experience
MatchX GmbH - Senior Digital Product Designer
ā August 2021 - Present
My main responsibilities are:
⢠Contribute to shaping the IoT industry
⢠Consistently engaging with our users on a daily basis to understand their needs and challenges.
⢠Creating intuitive and seamless user experiences for crypto and IoT products. This includes designing user flows, wireframes, and interactive prototypes to ensure ease of use and efficient interactions with the product.
⢠Developing and maintaining our design system to establish consistent design patterns, guidelines, and component libraries for crypto and IoT products. This ensures cohesive and efficient design workflows across different teams and projects.
⢠Own the impact of designs
⢠Hire and interview designers
⢠Running design workshops, specifically with the design team to discuss and analyse user feedback to inform design decisions
⢠Working closely with cross-functional teams, including developers, engineers, product managers, customer and technical support teams, to understand technical constraints, align on project goals, and iterate on designs based on feedback and requirements.
ProtoPie Content Creator
ā November 2019 - Present
Empowering designers to turn their ideas into highly interactive prototypes while using the full power of ProtoPie.
š How to Create a Download Button Microinteraction with ProtoPie?
š Prototype with ProtoPie - Workshop Series
š How to animate transitions automatically with Smart Jumps in ProtoPie 6.1
Sketch Ambassador
ā May 2020 - May 2022
Helped clients to conduct remote usability testings with their customers
Helped UX and UI designers to congregate and discuss the design trends, their work responsibilities, and what theyāre struggling with.
š Sketch Community
Toters Delivery - Senior Product Designer
ā May 2020 - Aug 2021
Designed the picker mobile app to ease the pickers work and decrease the order delivery error rate
Designed a whole new order feedback flow
Designed the customer support chat feature
Prepared and conducted remote usability testings with pickers and customers while reporting the results back to stakeholders
Conducted remote customer interviews in Lebanon and Iraq and built user personas
Built the design system and managed it on a daily basis
Led the design team, guided the UX and UI designers and helped them advance their skills
Introduced some of the top notch tools to ease the teamās work like Miro, ProtoPie, and Sketch
Conducted UX and UI audits during and after implementation.
Polaire Group - Senior UX/UI Designer
ā July 2019 - May 2020
Designed the Hajj and Umrah step-by-step guide mobile app
Conducted ideation sessions with the team and prioritized features based on users feedback
Prepared surveys and user interview questionnaires
Created interactive prototypes and wireframes
Conducted remote usability testings
Sketched and prototyped ideas that solve problems our users are facing during their Hajj and Umrah journey.
Cookpad - UX/UI Designer
ā December 2016 - November 2019
Worked with community managers and helped them deliver the best experience for our users
Participated in sprints and ideation sessions with the design team in the UK
Worked with the UX researcher to identify usersā needs and understand how users consume and navigate content
Created interactive prototypes and wireframes
Conducted in-house usability testings
Interpreted data and qualitative feedback back to stakeholders.
š Cookpad iOS App
š Cookpad Android App
Education
Lebanese University - Faculty of Fine Arts and Architecture
Masters degree, Visual Communication, GPA 3.3/4.0 (2010 - November 2012)
Lebanese University - Faculty of Fine Arts and Architecture
Bachelor degree, Graphic Design, GPA 4.0/4.0 (2005 - 2009)
The Interaction Design Foundation
User Experience Design (2019)
Licenses & Certifications
UX Management: Strategy and Tactics
Interaction Design Foundation (IDF)
Issued May 2020 . No Expiration Date
Credential ID 56878
Mobile User Experience (UX) Design
Interaction Design Foundation (IDF)
Issued March 2020 . No Expiration Date
Credential ID 56878
User Experience: Research & Prototyping
Coursera
Issued April 2017 . No Expiration Date
Credential ID 8UPUS29FY833