MatchX GmbH - Senior Digital Product Designer

— August 2021 - Present

My main responsibilities are:

• Contribute to shaping the IoT industry

• Consistently engaging with our users on a daily basis to understand their needs and challenges.

• Creating intuitive and seamless user experiences for crypto and IoT products. This includes designing user flows, wireframes, and interactive prototypes to ensure ease of use and efficient interactions with the product.

• Developing and maintaining our design system to establish consistent design patterns, guidelines, and component libraries for crypto and IoT products. This ensures cohesive and efficient design workflows across different teams and projects.

• Own the impact of designs

• Hire and interview designers

• Running design workshops, specifically with the design team to discuss and analyse user feedback to inform design decisions

• Working closely with cross-functional teams, including developers, engineers, product managers, customer and technical support teams, to understand technical constraints, align on project goals, and iterate on designs based on feedback and requirements.

Toptal - Freelance UX/UI Designer

— December 2019 - Present

• Worked with international clients to design or revamp their mobile apps. (UK, Canada, etc.)

• Helped clients to conduct remote usability testings with their customers.

ProtoPie Content Creator

— November 2019 - Present

• Empowering designers to turn their ideas into highly interactive prototypes while using the full power of ProtoPie.

👉 How to Create a Download Button Microinteraction with ProtoPie?

👉 Prototype with ProtoPie - Workshop Series

👉 How to animate transitions automatically with Smart Jumps in ProtoPie 6.1

Sketch Ambassador

— May 2020 - May 2022

• Helped clients to conduct remote usability testings with their customers

• Helped UX and UI designers to congregate and discuss the design trends, their work responsibilities, and what they’re struggling with.

👉 Sketch Community

Toters Delivery - Senior Product Designer

— May 2020 - Aug 2021

• Designed the picker mobile app to ease the pickers work and decrease the order delivery error rate

• Designed a whole new order feedback flow

• Designed the customer support chat feature

• Prepared and conducted remote usability testings with pickers and customers while reporting the results back to stakeholders

• Conducted remote customer interviews in Lebanon and Iraq and built user personas

• Built the design system and managed it on a daily basis

• Led the design team, guided the UX and UI designers and helped them advance their skills

• Introduced some of the top notch tools to ease the team’s work like Miro, ProtoPie, and Sketch

• Conducted UX and UI audits during and after implementation.

Polaire Group - Senior UX/UI Designer

— July 2019 - May 2020

• Designed the Hajj and Umrah step-by-step guide mobile app

• Conducted ideation sessions with the team and prioritized features based on users feedback

• Prepared surveys and user interview questionnaires

• Created interactive prototypes and wireframes

• Conducted remote usability testings

• Sketched and prototyped ideas that solve problems our users are facing during their Hajj and Umrah journey.

Cookpad - UX/UI Designer

— December 2016 - November 2019

• Worked with community managers and helped them deliver the best experience for our users

• Participated in sprints and ideation sessions with the design team in the UK

• Worked with the UX researcher to identify users’ needs and understand how users consume and navigate content

• Created interactive prototypes and wireframes

• Conducted in-house usability testings

• Interpreted data and qualitative feedback back to stakeholders.

👉 Cookpad iOS App
👉 Cookpad Android App

Softimpact - Web Designer

— December 2015 - November 2016

• Attended client meetings to understand their needs and problems, and presented adequate solutions that fit their needs

• Sketched, wireframed, prototyped and designed high-fidelity mockups

• Conducted design audits during and after implementation.

Lebanese University - Faculty of Fine Arts and Architecture

Masters degree, Visual Communication, GPA 3.3/4.0 (2010 - November 2012)

Lebanese University - Faculty of Fine Arts and Architecture

Bachelor degree, Graphic Design, GPA 4.0/4.0 (2005 - 2009)

The Interaction Design Foundation

User Experience Design (2019)

UX Certificate

Nielsen Norman Group (NN/g)

Issued March 2021 . No Expiration Date

Credential ID 1045095

See Credential

UX Management: Strategy and Tactics

Interaction Design Foundation (IDF)

Issued May 2020 . No Expiration Date

Credential ID 56878

Mobile User Experience (UX) Design

Interaction Design Foundation (IDF)

Issued March 2020 . No Expiration Date

Credential ID 56878

User Experience: Research & Prototyping

Coursera

Issued April 2017 . No Expiration Date

Credential ID 8UPUS29FY833

See Credential